Pep founded Coggi in 2020, inspired by her then 10-year-old daughter, who chose the chameleon as a guide, because chameleons adapt, change colours to match their mood, and send social signals to others. Just like children learning to understand and express their emotions.

The name Coggi came from shortening “cognition” into something more child-friendly and memorable.

Pep holds an MSc in Applied Positive Psychology, where her research explored how students experience school wellbeing programmes in the UK. The findings were clear: students felt underprepared for life after school and underserved by the emotional support available.

This insight sparked Pep’s mission to combine evidence-based psychology with fun, child-led technology, creating something kids actually want to use to build emotional strength and resilience.

She’s also the founder of Empower Padel, a growing community for women and girls in sport. Today, she serves as an advisor to the Coggi team.

Yvonne is the co-founder of Coggi and is a serial entrepreneur and wellbeing strategist with a career spanning tech, education, and wellbeing.

After a decade in marketing roles at global tech companies like Apple, she shifted her focus to wellbeing, co-founding three ventures, and leading the wellbeing product of DayToDay Health which was acquired by Babylon Health. She also co-founded a teen creativity start-up that raised over £1 million in investment.

Yvonne holds:
• A Master’s in Applied Positive Psychology (University of Pennsylvania)
• An MBA from Cranfield School of Management

She’s also an ICF-certified coach and mindfulness teacher.

At Coggi, Yvonne turns bold ideas into meaningful action, with strategy, heart, and a sprinkle of fun.

Jiggs leads Coggi’s expansion and transformation, shaping the next generation of the app and the strategy that drives it.

He is actively advancing preventive health and self-care through multiple platforms, with a strong belief that early intervention is the key to healthier futures.

With a background in mathematics and finance, Jiggs brings a rare blend of analytical rigour and heart-led leadership, helping scale Coggi with local insight and global ambition. He firmly believes that brain health is just as vital as physical health in the early years of childhood, laying the foundation for holistic growth.

And when someone says, “That’s impossible,” Jiggs quietly goes ahead and builds it anyway.

Ananya brings deep expertise in child psychology, emotional development, and neuroscience.

With a Master’s in Psychology and Neuroscience from King’s College London, she has led social-emotional learning (SEL) programmes across India, helping children build confidence, emotional regulation, and self-awareness.

At Coggi, Ananya ensures that everything we build supports real emotional growth, safety, and joy, so every child can feel confident and calm, inside and out.